ImPlasa Höchst - forward to future

ImPlasa Höchst - forward to future

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Implants
Doublegotic
Gotic
Nordic
Antic
Antic Ball
Antic Direct
Instruments
Drills
Keys and drivers
Measurers
Kits
Superstructures
Healing abutments
Impression coping transfers
Implant analogs
Abutments
Screws

News

0402.10
Structure
In the nearest future the opening of representations in Byelorussia, South Korea, Venezuela and Cuba is planned.
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0402.10
Partners
ImPlasa company is characterized by constant establishment of business connections.
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0402.10
History and plans
Unique technologies, developed by ImPlasa company extended the number of indications to implantation considerably and that fact is confirmed by the number of sells.
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Economic justification

Clients are ready... And what about You?
   
There is an opinion that restoration of functional and aesthetic properties of mouth cavity is very expensive procedure. And that is a reason of strikingly low quantity of implantation operations, in contrast to traditional ways of prosthetics conducted all over the world. Nowadays, when clinics' chiefs have to pay great attention to profitableness of offered services, low paying capacity of population is considered as a main factor, limiting the development of such services. If we take aside the thoughts of medical character, we'll see, that marketing laws stay immutable even for such specified services, as dental implantation: effectiveness of capital investments is estimated by the value of benefit to invested capital and by the period of recoupment of primary investments. I.e. a clinic owner is interested how much money he will get from each invested euro - per month, year, five years. Let's try to count.

As a rule, the process of dental implantation technology implementation is usually carried out in  the clinic which is already functioning. It allows not to account expenses, which the clinic has by no means in any case: for example, payment of wage rate of surgical nurse, rental payment, public utilities, personnel and so on.

The first item in the line of "expenses" there is a buying of equipment (surgical Implant Machine, falling surgical handpiece) and necessary instruments. The second (of time, but not of importance) one is expenses for medical staff training, which consists of surgeon, three orthopedists and dentalprothesist. At this the primary capital investments are completed (we don't account now side expenses - for example, costs for advertising campaign).

Surgical stage of implantation costs to patient approximately 300 euro. 70% of this amount -is a cost of materials (implant, gum former, model transfer, implant analog and abutment). In a whole the change of one tooth will cost 500 euro, that includes examining, operation and implanting, production of metal ceramic crown and prosthetics.

Only one operation by mentioned scheme can compensate approximately the tenth part of the primary investments. Further there is simple arithmetic's. Even on the most unfortunate prognosis a clinic owner will return the money spent on equipment and training of specialists by conducting 12-15 implantations. And after you will begin getting profit. It is necessary to note, that the clinic doesn't incur additional expenses to keep a turnaround stock of implants and other orthopedic details: these items are ordered "for each single client" and delivered within 5 days from the nearest storage of ImPlasa Höchst.

You may raise objections: not all the operations may be successful. It is really so. Success depends on two main factors, and both of them are of the same importance. The first is using of qualitative materials and the second one I the experienced medical staff . But not all of the patients and the doctors are the same. There may be the cases, when the implant is rejected because of individual properties of organism of the patient (about 2% of cases), or in the result of surgeons error (about 10% of cases). ImPlasa Höchst company is sure in its quality of its production as well as the methods of implantologists trainings, in some cases it's possible to change expensive elements of a prosthesis free.

And what does the world experience say? Statistic data, received by German dentistry association really impress. As, for example, in Germany only for 2005 year about 13 millions of teeth were extracted, about half a million of implants were installed. Marketing tendencies are such, that increase in 20-25% patients in a year is the most pessimistic prognosis. It is also confirmed by steadily increasing number of the specialists, working in this sphere. For example, in 2002 year according to FDA statistics, implantologists were not more than 2% of the number of all dentists. To 2020 year implantologists will be not less than 75% of the general number of doctors, occupied in dentistry. Of course, each clinic, each dentist's surgery exists in their own, differing from each other, micro economical conditions. But even rough account seems to be very optimistic. So what does impede the progress of this prospective sphere? Dental implantation service is a difficult process, and we may say it is rather intimate. Patient, strongly attacked with advertising, may feel rather normal confusion. And a great plenty of specific information, necessary for the patient to make decision of implant installation, only aggravates the problem. There such a situation occurred, when the most reliable recommendation is not the advertisement , but the reputation of the doctor and his efforts in popularizing of the method of dental implantation.

As a rule, an implantology service center in a clinic is a surgeon-implantologist - only he is responsible for the success of the operation. But very often a surgeon doesn't have possibilities for circumstantial speak with patient, in pass of which he would present the arguments in favour of implants and show their advantages in comparison with traditional removable or bridge dentures. In addition, the patient sees the work of the surgeon as an auxiliary one: because the cure is scheduled by the attending medical doctor! And just orthopedist who knows the technology and interested in producing the implant dentures can become the one who popularizes this service. It doesn't mean, that someone from the implantologists staff becomes a "chief" (who is a "chief" in a football team: forward or goalkeeper?). But the number of patients, inclined to the implants dentures installation, directly depends on the number of orthopedists in clinic and on their skill competently and clearly to tell a patient about different methods of prosthetics. Often the cases, when excellent clinicians feel the difficulties in detailed consultations, that is rather not strange: talent in medicine does not provide the obtaining the marketing and advertising skills at all... But if the doctor is able to explain the advantages and disadvantages of all the offered methods, most probably, the patient's choice shall depend on financial abilities only.

So, for Your capital investments work in maximum, it is needed to pay attention to the following key moments: increasing of the number of orthopedists, obtaining the technology; their ability to awake patient's interest in implementation of implants (what may require some training of doctors in the sphere of the selling technology), and also the informational support - brochures and booklets, leaflets and broadsheets, in which the advantages of implantation are stated in words clear for patients.

It is generally known, that implementation of new methods and technologies can be followed by difficulties both of economical and psychological. It is not so easy to change preconceived stereotypes both of doctors and patients.

However the market, as it may be called, has matured. Clients are ready. And what about You?

Offering its knowledge and experience, materials and technologies, ImPlasa Höchst company pays maximum attention to the training of specialists. The times, when the patients were serviced by the amateurs, must stay in the past. We are sure, that collaboration with ImPlasa Höchst company can pay You back  with thankful smiles of Your patients.